The
report
Formula Money is an invaluable guide which contains all the figures that
matter about the business of Formula One. The expanded 2008/09 edition has 156 colour A4 pages containing more than 200 tables
and diagrams. It includes new sections detailing the finances of F1’s feeder series GP2 and analysing the editorial print
media exposure of F1’s team sponsors – the first time this data has ever been produced.
It is divided into seven sections:
• OVERVIEW, including where the revenues come from and where they end up.
• SPONSORSHIP, including a breakdown of every current sponsorship deal.
• TRACKSIDE ADVERTISING, including a race-by-race breakdown of the value of trackside advertising.
• TEAMS, including a comparison of team turnover stretching back 20 years.
• DRIVERS, including the salaries of all active drivers.
• RACES, including a breakdown of sanction fees for each of the races.
• MEDIA, DEMOGRAPHICS AND LICENSING, including analysis of the editorial print media exposure of F1’s sponsors.
• GP2 SERIES, including details of the team budgets in F1’s feeder series.
To view a sample page from Formula Money click here.
The readers
Formula Money is an invaluable guide to the sport for both potential and existing stakeholders, such as sponsors, team owners, driver managers and race promoters.
For those looking to get involved in the sport for the first time: Formula Money addresses in detail core questions such as how much it costs to sponsor a team, what are the teams’ overheads and returns, and where the revenues from hosting a race end up.
For those already involved with the sport: Formula Money is an equally important tool for current stakeholders, such as sponsors and race promoters, as it highlights how much their peers are paying and what they get for their money. This allows them to maximise return on investment and improve their bargaining position when it comes to negotiations.
The authors
Christian Sylt and Caroline Reid, the authors of Formula Money, are the world's only newspaper journalists to regularly cover the business of F1. Their combined ten years of experience covering the sector stretches across all other types of media, from magazines and books to radio and television. Their previous work has been endorsed by the most powerful figures in F1, including Bernie Ecclestone, Max Mosley and Flavio Briatore.
The publishing partner
The publishing partner of Formula Money is CNC, the consultancy which has worked with and represented several major sponsors, all car manufacturers and eight of the ten teams which participate in F1. For further information visit www.cnc-communications.com
BUY FORMULA MONEY
Formula Money costs £150 per copy plus postage and packaging.
Formula Money is posted either by Special Delivery (in the UK) or International Signed For to ensure safe delivery. We aim to post Formula Money within one working day of receiving payment, but this is not always possible at busy times. Estimated delivery times are one working day for the UK, three working days for western Europe and four to five days for the rest of the world.
If you are unsure of your postal zone, please check our postage information.
Please note, we cannot accept payment by American Express Corporate Card. We accept most other major credit cards and payment by PayPal account (click on the link on the left of the payment page to pay by credit card or fill in your details on the right hand side if you would like to pay by PayPal account). As we do not dispatch orders until payment is received, payment by eCheque will usually delay your delivery as it can take between seven and nine working days for this to clear.
If you have any questions, please contact the publishers at info@formulamoney.com
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FORMULA MONEY |
Formula
Money report
(UK delivery) £150 + £6.50
= £156.50 |
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Formula
Money report
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Formula Money report
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Other
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| JOURNALIST'S
DISCOUNT |
| Formula
Money is available at a 50% discount for FIA-accredited
journalists only. Please note, you may be asked to
verify your journalistic credentials and/or FIA accreditation
if you select this purchase option |
Formula
Money report
(UK delivery and FIA-accredited journalists
discount) £75 + £6.50 = £81.50 |
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Formula
Money report
(European delivery and FIA-accredited
journalists discount) £75 + £7.50 = £82.50 |
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Formula
Money report
(delivery to the rest of the world
and FIA-accredited journalists discount)
£
75 + £11
= £86
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OTHER PRODUCTS AND SERVICES
Media analysis
Formula Money offers exposure analysis of F1 sponsors in 14,000 print media outlets globally. This research provides three sets of results: the number of times the sponsor's brand is mentioned; the number of times the brand is mentioned with the term F1 and the number of times it is mentioned with the name of the team it sponsors.
The research can be collected for all sponsors in F1 or for particular brands and can be shown for all languages or broken down into any major global language. It can be done for any period of time over the past 25 years and in future. For example, Formula Money could provide analysis of the print media exposure in any language of specific sponsors following the Grand Prix of the nation in which they are based.
Further details and prices for these services are available on enquiry at: analysis@formulamoney.com
Back issues
If you would like to purchase the 2007 edition of Formula Money please email info@formulamoney.com for more information.
Foreign language copies
Versions of Formula Money are available in key foreign languages (French, Italian, German, Italian and Spanish) with a minimum order of 50 copies. Please contact the publishers at info@formulamoney.com for more information.
Company branded copies
Copies of Formula Money are available branded with your company logo with a minimum order of 50 copies. Please contact the publishers at info@formulamoney.com for more information.
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