Formula Money data
We offer a wide range of bespoke research and consultancy services covering areas from local economic impact, to measuring the value of brand exposure, to the business model of the sport. For some examples of the research we provide, please click here.
Formula Money's data is an invaluable guide to all the figures that matter about the business of Formula One. Launched in 2007, our reports are the perfect reference tool for companies and individuals researching data such as Formula One sponsorship values, race budgets, team finances and much more.
Our data covers areas including:
• OVERVIEW, including a breakdown the sportís revenues and profits showing where they come from and where they end up, plus data about the sportís commercial rightsholder.
• SPONSORSHIP, including a full breakdown of sponsorship deals and the teamsí sponsorship revenues, and analysis of deals by market and sector.
• TRACKSIDE ADVERTISING, including race-by-race and sponsor-by-sponsor breakdowns of the value of trackside advertising.
• TEAMS, including team budgets, revenue comparisons and team owner spending.
• DRIVERS, including driver salaries, driversí predicted future earning potential and sponsorship earnings.
• RACES, including a breakdown of race hosting fees, attendance data, ticket prices and budgets for each race.
• MEDIA, including a breakdown of the value of broadcast media exposure to F1ís sponsors and team owners, and analysis of the editorial print media coverage of F1ís sponsors.
• FORMULA TWO, including details of the team budgets and sponsorship values in F1ís feeder series.
For those looking to get involved in the sport for the first time, Formula Money addresses in detail core questions such as how much it costs to sponsor a team, what are the teamsí overheads and returns, and where the revenues from hosting a race end up.
The Formula Money reports and ROI Review are invaluable guides to the sport for both potential and existing stakeholders, such as sponsors, team owners, driver managers and race promoters.
Abu Dhabi Executive Affairs Authority, Aldar, Alpinestars, Audi Motorsport, Bahrain International Circuit, BBC, BMW, Bridgestone, British Racing Drivers' Club, Canada Economic Development, Circuit de Catalunya, Coca-Cola, Confederation of Australian Motorsport, Credit Suisse, Deloitte, Deutsche Bank, Diageo, ESPN, Federation Francaise du Sport Automobile, FIA, Federation Internationale de Motocyclisme, Formula One Teams Association, Force India, Goldman Sachs, Haymarket, Hockenheimring, Honda, Hungaroring, ING, Istanbul Chamber of Commerce, JP Morgan, Hackett, Kangaroo, KPMG, Korean Grand Prix, Manchester City, McLaren, Mercedes, Morgan Stanley, NASCAR, News Corp, North One Television, Nurburgring, Philip Morris, Populous, Porsche, Prodrive, Puma, RBS, Raine, Red Bull Racing, Renault F1, RTL, Santander, Sepang International Circuit, Singapore GP, Sir Jackie Stewart, Shell, Total, Toro Rosso, Toyota, UBS, United Spirits, United States Grand Prix, Virgin, Walt Disney Company, Yamaha
Christian Sylt and Caroline Reid, the authors of Formula Money, are the world's only newspaper journalists to regularly cover the business of F1. Their combined 20 years of experience covering the sector stretches across all other types of media, from magazines and books to radio and television.
The publishing partner
The publishing partner of Formula Money is CNC, the communications consultancy which has worked with and represented several of motorsportís biggest sponsors, seven car manufacturers and 14 teams in Formula One. For further information visit www.cnc-communications.com