Formula Money ROI Review
The Formula Money ROI Review is a regular PDF update on current financial performance in F1, which is published after every Grand Prix . While the Formula Money report forms an annual record of the key figures that drive F1, the ROI Review allows readers to track the financial performance of key stakeholders such as teams and sponsors on a race-to-race basis.
The ROI Review explains the business implications of each race through exclusive data about the return on investment of the F1 teams and their sponsors. The review is divided into four sections:
• BROADCAST MEDIA EXPOSURE Data on the advertising value equivalent (AVE) of brand exposure for all on-car sponsors, team owner brands and trackside advertisers at each race. The data is broken down by team and the review includes a season-so-far tally of the AVE for each brand.
• PRINT MEDIA EXPOSURE Data tracking the number of local print media articles mentioning the F1 involvement of team owners and title sponsors in the weeks surrounding each Grand Prix.
• TEAM PERFORMANCE Team value-for-money assessment, looking at how much each team spent per point it scored in the race.
• DRIVER PERFORMANCE A calculation of how much each driver was paid in salary per point he scored in the race.
A subscription to the ROI Review entitles readers to a full year’s worth of reviews, which are distributed by email after each Grand Prix during the period.
To read a sample edition of the ROI Review from the 2011 Australian Grand Prix, click here
To read a sample edition of the ROI Review from the 2011 Australian Grand Prix, click here.